Privacy policy
Last updated: August 5, 2026
This Privacy Policy explains how Basset & Lab, LLC. collects, uses, and shares personal information when you visit or make a purchase from bassetandlab.com.
Personal Information We Collect
When you visit our website, we may automatically collect certain information about your device and browsing activity, including your web browser, IP address, time zone, referring pages, pages viewed, products viewed, and how you interact with the site. We refer to this as “Device Information.”
We collect Device Information using technologies such as cookies, log files, pixels, tags, and similar tracking tools. Cookies help our website function, remember your preferences, support checkout, measure site performance, and improve your shopping experience.
When you make or attempt to make a purchase, we collect certain order information, including your name, billing address, shipping address, email address, phone number, order details, and payment-related information. Payment information is processed securely by Shopify and/or other payment providers available at checkout. We do not store full credit card numbers.
We may also collect information you provide when you contact us, sign up for emails, create an account, leave a review, or otherwise communicate with us.
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Arrange shipping, delivery, or pickup
- Send order confirmations and customer service messages
- Respond to questions or requests
- Screen orders for fraud or security risks
- Improve our website, products, and customer experience
- Send marketing communications, when you have opted in or where permitted by law
- Measure the effectiveness of our advertising and website performance
- Comply with legal obligations and protect our rights
Sharing Your Information
We share personal information with service providers who help us operate our business. For example, we use Shopify to power our online store. We may also use payment processors, shipping carriers, analytics providers, email marketing platforms, advertising platforms, and fraud-prevention tools.
We may share information when required to comply with applicable laws, respond to lawful requests, enforce our policies, or protect our rights, customers, business, or property.
Cookies and Analytics
Our site uses cookies and similar technologies to support checkout, keep items in your cart, remember preferences, understand site traffic, and improve the shopping experience.
We use Shopify and may use analytics tools such as Google Analytics to understand how visitors use our site. You can learn more about Google’s privacy practices at https://policies.google.com/privacy and opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
You can control cookies through your browser settings. Please note that disabling cookies may affect site functionality, including cart and checkout features.
Targeted Advertising
We may use personal information to provide advertisements or marketing communications that may be relevant to you. These services may use cookies, pixels, or similar technologies to understand your interactions with our site and other websites.
You can learn more about targeted advertising from the Network Advertising Initiative at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of some targeted advertising through:
- Google: https://www.google.com/settings/ads/anonymous
- Facebook/Meta: https://www.facebook.com/settings/?tab=ads
- Microsoft/Bing: https://account.microsoft.com/privacy/ad-settings
- Digital Advertising Alliance: https://optout.aboutads.info/
Do Not Track
Please note that we do not alter our site’s data collection and use practices when we receive a “Do Not Track” signal from your browser.
Your Rights
Depending on where you live, you may have rights to access, correct, update, delete, or restrict the use of your personal information. You may also have the right to opt out of certain uses of your personal information, including targeted advertising.
To make a privacy request, contact us at info@bassetandlab.com.
If you are located outside the United States, please note that your information may be transferred to and processed in the United States and other countries where our service providers operate.
Data Retention
We keep order information for our records unless and until you ask us to delete it, unless we are required to keep it for legal, tax, accounting, fraud-prevention, or business record purposes.
Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or business operations. Updates will be posted on this page with a revised “Last updated” date.
Contact Us
For questions, requests, or complaints about this Privacy Policy or our privacy practices, please contact us at: